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Digital Learning

Research: Investigating the opportunity to apply a new technology in the Chinese market.

The Intel Kids' PC is a new concept to bridge the contradiction between Chinese traditional education methods and contemporary technology. Research was critical to understand how the target group behaves and how the people think with regard to technology. The goal was to ensure that the technology is applied in a way that is effective and valuable.

Why is this new product needed?
If new technology responds to user needs in a new and better way, the result will be a successful new product. For a kids' PC, the requirements do not only come from the direct users, they also come from their parents on whom the kids remain dependent. The s.point team carefully considered the direct users, indirect users, and the relationship within the family. Studying the requirements and the possibilities of technology, this research provided valuable input for the design process.