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Insight by X-ray

When s.point was working together with Eastimage, it was essential to find out how to design a product that fits the client’s production requirements and to be able to compete in a market occupied mostly by high quality German brands. In addition, the product’s environment, like airports and train stations, was important and should be considered very carefully. The result is what you can see on the picture – a product with one very clear design language and characteristics which make it unique and recognizable.